A landing page is a page which has a discrete identity, separate from the main website it is attached to. It receives traffic independently and is designed for a specific marketing cause. A landing page makes the visitor focus entirely on the action/product. The user directly reaches the page without having to surf the intermediate pages. This reduces his search time and also gives a boost to the SEO rankings of the page.
How do landing pages work?
There are a number of marketing arsenals that lead you to a landing page. Emails, referral traffic, direct traffic, and blogs are some great channels that can directly lead the visitor to a landing page. You could directly share the links of your landing pages in various marketing channels. The visitor can directly land on the page, get appropriate information and leave. There is no fear of getting lost in the vast amount of data available online.