Powering more than 26% of websites across the globe, WordPress Website development stands as a top choice for small to medium sized businesses. With its simple yet powerful interface, maintaining a WordPress site is now easier than ever. In case you’re wondering whether you should use it or are looking for ways to pep up […]
A great website is not the easiest thing to achieve on one’s own. Hours and hours can go by and amazing content can be created, but if you don’t know what you’re doing, you stand the risk of not even being detected by the search engines.
Web developers work hard everyday to help clients generate better site traffic and one of the most important aspects to take into consideration is your website’s design. A good, well-structured web design, both in aesthetics and in usability, is one of the most fundamental keys to your success.
What you want in your website is for people to arrive, become interested in your content and interact with your site, for as much and for as long as possible. You want them to buy your products or view your content or read your posts; you want to engage your audience.
A landing page is a page which has a discrete identity, separate from the main website it is attached to. It receives traffic independently and is designed for a specific marketing cause. A landing page makes the visitor focus entirely on the action/product. The user directly reaches the page without having to surf the intermediate pages. This reduces his search time and also gives a boost to the SEO rankings of the page.
How do landing pages work?
There are a number of marketing arsenals that lead you to a landing page. Emails, referral traffic, direct traffic, and blogs are some great channels that can directly lead the visitor to a landing page. You could directly share the links of your landing pages in various marketing channels. The visitor can directly land on the page, get appropriate information and leave. There is no fear of getting lost in the vast amount of data available online.